National Railway Museum — Rebrand

The brief here was to refresh the brand of The National Railway Museum. It's the largest railway museum in the world, attracting almost 1 million visitors a year. We wanted to create an identity that not only felt fresh, dynamic and modern but was still appreciated by the older railway enthusiasts.

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The results have been excellent in the 2 years since rebrand. Visitor numbers have increased by 15%, with family visits up from 41% to 59%. All in a falling local market, with visitors to major attractions in York down by 12%. The rebrand has also won a DBA Design Effectiveness Award.