National Media Museum — Rebrand

The National Museum of Photography, Film and Television is one of the most visited museums outside of London. Their visitor numbers were in decline, they had a name that was too long and hard to remember, and their brand wasn’t connecting with their audiences.

 

Joshua worked closely with the client team and developed a new, shorter name and a cohesive brand expression. He ensured that across the entire organisation there was full buy-in and a genuine belief in the brand, before helping roll-out to applications including signage, marketing collateral, merchandise and corporate communications.