HEAD — Racquet experience

Joshua was asked to create an immersive experience for HEAD which they could place into sports stores around the world. The purpose of the experience was to help players understand the different racquet silos and which was best for their game. The system Joshua created, embedded RFID tags into the handles of the racquets, so when one was picked up, the screen automatically played bespoke content for the particular racquet. The modular system also included a tech bar for re-stringing and servicing, separate screens for matching apparel purchases and an immersive sound and light display.