Prozone

When Joshua first started working with Prozone it was obvious they had the potential and technology to become a worldwide brand. He needed to help establish the brand as the leaders in their field and help them secure contracts with the likes of Manchester United. Joshua worked closely with the client to articulate the basis of the Prozone brand – Precision, Expertise and Insight. Once the articulation had been agreed and tested, he set about creating a new brand identity, which included a logo, that has quickly become established as the shorthand for the brand. Insight became the Prozone tone of voice with ‘Delivering Performance Insights’ chosen as the new strap-line. In the two years that followed the rebrand, annual profit increased by 129%. Total sales were up 37% and US sales increased by 75%. Prozone secured key new clients including Fifa, Uefa, Liverpool, Barcelona and the prized Manchester United. The development of the Prozone brand also helped the owners to sell their holding in July 2011 to SUP, which owns the biggest competitor brand, Amisco.