Claudi & Fin — Identity and packaging design

Joshua worked with Claudi & Fin to help create a new identity and packaging design for these all-natural lollies. After using the same design since 2014, they were due a refresh and needed a design which could flex over a number of formats and sizes, from lollies to tubs to bars to individual fruit/chocolate pieces.

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Their market had also grown from just kids to all ages, with adults now being a substantial market for them. The new design needed to still mainly excite kids (as the main the customer) but also now appeal to adults as well.